Diane Whiddon - Branding in the Age of AI

Brand strategist and founder of SwayRise Creative, Diane Whiddon, joined me on Ditching Hourly to talk about how adding a discrete - and legitimately useful - AI-based productized service to her branding business tapped into a longstanding demand in her client base. Diane's LinksSwayRise Creative » https://swayrisecreative.com/Content Creator Lab » https://aicontentcreatorlab.com Chapters (00:00) - Introduction and Guest Welcome (00:34) - Diane's Background and Career Journey (01:44) - Discovering Value Pricing and Meeting Jonathan (03:44) - The Impactful Discovery Call (07:18) - Focusing and Scaling the Business (15:08) - Incorporating AI into Business (19:16) - AI Photo Shoots and Branding (33:33) - Ethical Considerations and Client Expectations (34:57) - Technical Aspects of AI Image Creation (37:02) - Using Image References and Editing Tools (37:56) - Cost and Effort of Traditional Photo Shoots (39:15) - AI Photo Shoots vs Traditional Photo Shoots (41:36) - The Demand for AI in Business (42:54) - Challenges and Opportunities with AI (47:33) - The Importance of Adapting to AI (51:53) - Leveraging AI for Business Success (54:13) - The Future of AI in Various Industries (01:10:30) - Final Thoughts and Resources ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!