Decoding Gen Z Loyalty and Engagement

This was one of the most fascinating - and instructive - conversations in recent memory.  I sat down with two Gen Z consumers - representatives from Z-Suite - to discuss their preferences, buying habits, thoughts, feelings and expectations as customers. According to their site, The Z Suite is a network of diverse Gen Z thinkers serving as a powerful voice in the dynamic consumer space, advising brands and industry leaders.   In this wide-ranging conversation you"ll get to hear from two Gen Zers who are both as well-spoken as they are outspoken about what they love, hate and ignore in the broad consumer marketplace, as well as what they"re looking for from brands that want to address them. Special thanks to Sash, Mimi and Nicole for the candor, transparency, and intelligence they"re bringing to an important set of topics - and for being a ton of fun to interview.