Customerland

The emotional drivers behind purchasing decisions are often more powerful than traditional demographic factors—this revelation sits at the heart of our conversation with Calvin Cheng, Partner at West Monroe. Calvin reveals how two individuals with identical demographic profiles can make completely different purchasing

Fullstory"s Chief Marketing Officer Lindsay Bayuk shares how behavioral data revolutionizes customer understanding by revealing not just what customers do, but why they do it. Companies using AI extensively report twice the impact on user engagement and operational efficiency compared to cautious adopters. • Behavioral

Technology adoption has historically taken longer than expected, but AI is breaking that pattern, creating business impact faster than most people realize. This fascinating conversation with Brian Gernert, CEO of Resonate, explores how predictive consumer intelligence is transforming marketing and customer experience i

The relationship between artificial intelligence and human emotional intelligence isn"t just fascinating - it"s reshaping how global enterprises deliver customer experiences. In this revealing conversation with TP USA CEO Mike Lytle, we explore how the world"s largest customer experience provider is thriving in the age

The digital age has transformed how businesses collect and store customer data, but with this convenience comes tremendous risk. Every minute, over 2,200 cyber attacks target U.S. businesses, making data breaches virtually inevitable for organizations of all sizes. The question isn"t if your company will experience a b

Consumer spending has weakened across the board in recent weeks, with fast fashion, resale, and off-price retail emerging as relative winners in an otherwise concerning landscape. Michael Gunther, VP and head of insights at Consumer Edge, shares data-driven perspectives on current consumer trends and what they indicate