Dan Wallace on the Physics of Brand: How Time, Space & Memory Create Meaningful Brands

How do brands truly live in our minds—and why do some stick while others fade? In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction. We explore: The three dimensions of time in brand building The real role of multi-sensory brand experiences How consciousness and culture shape brand value Why Costco and Amazon are two sides of the same branding coin The future of branding in an AI-driven world If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen. Connect with Dan: ideafood.com → LinkedIn 📖 Grab The Physics of Brand