Creating Space in a Crowded Market: Prerna Sharma on Building a Bold New Beauty Category

This week on Glow Up, Gyrl, Kyra welcomes Prerna Sharma, founder of STEP ZERO, a beauty tools brand redefining no-makeup beauty. With a background in consulting and marketing, Prerna is passionate about blending product quality, clear messaging, and powerful storytelling to build brands that stand out. In this episode, Prerna shares: Why clear messaging is the key to brand growth How storytelling helps entrepreneurs connect with their audience Practical steps for refining your brand message What it takes to stand out in a crowded, competitive industry The journey of launching STEP ZERO and what’s next for her brand ✨ Connect with Prerna Website: www.shop-stepzero.com Instagram: @shopstepzero LinkedIn: Prerna Sharma If you are looking for clarity, inspiration, and tools to make your business shine, this conversation is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices