Crayola: An Original Purpose Brand

19 Dec 2023 • 20 min • EN
20 min
No file found

For more than 100 years, Crayola has inspired children to explore, play, pretend, and dream while helping parents and educators raise creatively alive kids. From its humble beginnings as a maker of affordable wax crayons, the Crayola brand has since grown its product portfolio to include art tools, crafting activities, and toys.   In offering innovative ways to use color to create everything imaginable, Crayola has tapped into the hearts and minds of children in a meaningful way and reaffirmed what it means to be a purpose-driven brand.   In this episode of Beyond Profit, recorded at the 2023 ANA Masters of Marketing Conference this past October, host Ken Beaulieu caught up with Vicky Lozano, EVP of marketing at Crayola, to learn more about the brand’s embrace of purpose, how it authentically connects with targeted audiences and drives marketing success, why she considers innovation a team sport, and more.

From "Beyond Profit Podcast"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories