Cosmetic Patients: What They Want and Why — with Catherine Maley, MBA (Ep. 319)

📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Specifically, on this episode of "Beauty and the Biz," Catherine Maley, MBA, talks about cosmetic patients, what they want, and why on Dr. Kim’s “You Are Beautiful” podcast. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Cosmetic Patients: What They Want and Why Recently, I joined Dr. Jae Kim on his "You Are Beautiful" podcast. Specifically, we discussed a topic we both care deeply about: the psychology of the cosmetic patient. In this episode, we talk about: First, what today’s aesthetic patient really wants (spoiler: it’s more than just a procedure) Next, how social media, status, and emotion influence decisions Then, why surgeons must master both their craft and their business Finally, the unspoken truths about consultations, pricing, and patient conversion Overall, if you serve cash-paying patients, this episode is a must-listen. Importantly, you’ll walk away with insights you can use right away to attract and convert more patients. ⚡ P.S. Special Pricing Ends Soon Typically, smart practices use the summer slowdown to retrain, retool, and relaunch. Consequently, they’re ready to grow when demand picks up again. However, this is your last chance before the special pricing expires. So, if you want your staff to: First, book more surgery consultations Second, convert more consults into procedures Third, cross-promote all of your services Then, the Summer Staff Accelerator Toolkit is the solution. Specifically, you’ll get: Three high-impact staff trainings My top strategies, scripts, and action plans A simple system that’s fast to implement and pays for itself  Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   ⬇️ FREE BOOK: 📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H ✅ STAY UPDATED: 🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts 🤝 LET'S CONNECT: ➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Visit Dr. Kim's website Catherine Maley, MBA: Everybody that’s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."   #youarebeautifulpodcast #drjaekim #jaekimmd #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons