Beauty and the Biz

Updated: 19 Apr 2024 • 255 episodes
www.catherinemaley.com/podcast

Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic

62 min
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing si

9 min
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic su

49 min
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and mark

42 min
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery,

35 min
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📲 Schedule your free 30-min strategy call with Catherine https://bit.ly/3D513rs 📖 Restart your practice in 7 days https://bit.ly/46Gwaaa ⬇️ ⬇️ ⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic su

19 min
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