Myths about your Ideal Client

Ugggg don't make me do those ideal client exercises everrrrr again! You already know your ICA, have a fictional character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again. Welp. We’ve got some unsexy news for you: There are MYTHS around the whole Ideal Client Avatar, Niche, Target Market – whatever you want to call it – And we need to talk about it. In fact – NOT talking about is keeping you in absolute marketing HELL. Here’s the thing: your audience, your ideal client, and your perfect buyers – they aren’t the same person. There’s so much nuance to understand around the people you speak to in your audience, those you want to work with, and those that BUY. Also – we’ve gone through a global trauma and your audience is DIFFERENT!! They are changed people. They are savvier, smarter, and also much much much more exhausted. And frankly – so are you, whether you know it or not. Today Jen & Marketing Expert Claudia Schalkx unpack the Ideal Client Myths keeping you from connecting with your audience… And examine realistic, no BS nuances that WILL change: how you look at your ICA, audience & buyers, how you speak to them, and how they connect with you! Resources discussed today: https://www.jenliddy.com/toolbox Learn more about your ad choices. Visit megaphone.fm/adchoices