Competition in B2B Marketing: What Matters (and What Doesn’t)

B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down: - The competitive insights that actually move the needle - Common mistakes marketers make when analyzing competitors - How to turn competitive intelligence into revenue growth If you're in B2B marketing, demand generation, or product marketing, this conversation is for you. Follow Andy McCotter-Bicknell on LinkedIn: https://www.linkedin.com/in/andrewmccotterbicknell/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io