Communication That Closes: Tyler Henson on Seamless Buyer & Seller Journeys

Want a repeatable client experience that turns viewers into referrals—without spamming listings or overbuilding your tech stack? In this Prime People episode, Justin Konikow sits down with Tyler Henson (Founder & Team Leader, The Henson Team in Nashville) to unpack the personal brand strategy, communication system, and high-touch service he and his wife Jackie use to win in a competitive market. We break down how they blend lifestyle-driven content with clear expectations, how “if this → then that” self-automation keeps deals on track, when to check in proactively (even when nothing’s “due”), and why luxury clients value simplicity, privacy, and trust above everything. We also dig into the Nashville/Franklin/Brentwood landscape, lifestyle drivers at higher price points, and practical ways to position your brand—whether you’re solo or scaling. Topics inside:Personal brand > property posts: the mix that drives real conversationsA step-by-step communication cadence clients actually feelTurning DMs into warm intros & referrals (not cold funnels)Why static check-ins beat dead air—and the exact moments to send themNashville luxury trends: lifestyle moves, service expectations, and speedKeeping service consistent without bloating the team Justin’s conversations are operator-first. Tyler & Jackie have built a celebration + simplicity + service culture that translates to loyal clients and steady referrals—proven in one of the most-watched markets in the U.S. If this helped, subscribe, like, and comment with the one process tweak you’ll implement this week (e.g., “accepted offer script,” “mid-escrow check-in,” or “content mix shift”). Share with a teammate who needs a cleaner client journey.