Client Case Study: Salt Dog

Want your pup to splash around without worrying about algae? Tune in as Michelle chats with Tiffany, the brains behind Salt Dog, a canine swim club and community hub. Discover how Tiffany turned a simple need into an ambitious, franchising venture with bespoke, community-driven designs. Whether you’re curious about starting a business, community engagement, or just want to spoil your pup rotten, this episode will fetch a smile.   Tiffany, a water enthusiast and dedicated dog parent, identified an opportunity during a hot Vermont summer with her active pup. Frustrated by beach closures due to cyanobacteria outbreaks and endless waitlists for agility classes, she was inspired to create Salt Dog.   During the development of Salt Dog, Tiffany worked for Ethos Veterinary Health, where she crafted outreach strategies and supported the veterinary community. Her background as a nonprofit executive director sharpened her community relations skills and prepared her for managing business operations. Additionally, she has experience in political media, having served as a digital media producer for Senator Bernie Sanders. ------------------------ In today's episode, we cover the following: How Tiffany founded Salt Dog Challenges in business development Why she got her branding done right away Working with MKW Creative Co. Pet ownership trends Creating a bespoke experience Salt Dog's franchise goals Reaching out to investors Her vision for a doggie boutique ----------------------- GUEST INFO: To learn more about Salt Dog and stay tuned for their official launch, follow them on Instagram @SaltDogVermont visit their website, SaltDog.com. ---------------------- This episode is sponsored by Sticker Giant. Elevate your branding with labels and stickers that will attract attention in all of the right ways. Bring your designs to life by visiting StickerGiant.com and using promo code KMAPODCAST for 15% off!! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard