Chloë Luxton | Bramley: How to start sustainably

In this episode we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refill pouches, and recycled packaging. Keep listening to hear how Chloë got started and why slow growth was her friend. Also, her perspective on B Corp and the pros and the cons of getting certified as well as the pros and cons of being a founder and how to manage that isolation that can often feel relentless. Chloë"s Advice: If it’s a good product, free samples will really generate sales and boost reputationKeep up with developments in recycling (for example, compostable refill pouches)If sustainability is something you believe in, then it will make your choices more straightforwardSometimes it’s complicated, but all you can do is make the greener choiceB-Corp will give your business recognitionIt’s a good idea to make packaging which can serve a second purpose laterPackaging apart, it’s what’s on the inside - the product itself - that really mattersTake advantage of networking opportunities; put yourself out thereTo avoid isolation as a single founder, talk issues over with others whenever possible FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we"d love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show