Cater to your audience: Ted Fernandez [71]

Why are you a people manager, and how do you react when the going gets tough? Ted Fernandez is the Global Head of Product Marketing at TikTok, with an illustrious career across Tech Companies in the social, video, and education space. Ted shares a specific time when the perception of his team"s work was not what he wanted it to be, and how he navigated the situation by customizing messages to all angles: personal, stakeholder and individual contributors. Ted is a powerhouse of authentic leadership, beloved for his effectiveness and adaptability building high performance teams. From tactical tips to overcome relatable team challenges to sharing his unique expertise on "How to be successful as an Influencer" this episode overflows with rejuvenating reminders of what matters most and practical tips. linkedin.com/in/ted-fernandez-a678172 99 Humans is a multimedia platform centered on humanizing leadership. Hosts Jeff Lakusta and Nadia Carta interview a group of cross-industry leaders, seeking stories about the human side of leadership. Join us and share your story: www.99Humans.com | linkedin.com/company/99-humans