Carla Vernón Transforms Brands—and Herself

Carla Vernón imagines a future that isn’t here yet. Her power of imagination has been her guide since childhood, allowing her to see beyond the information available to make decisions with both her head and her heart. The Princeton alum built her brand and leadership expertise at General Mills for almost twenty-two years, brought her vision to Amazon—and then became one of the first Afro-Latina CEOs of a US publicly traded company when she joined the Honest Company in 2023. She saw an opportunity to turnaround the personal care brand while transforming into the leader she was always meant to be. Vernón has stepped into her own not only as an executive but also an Afro-Latina leader. She’s unfolded her wings to fully be herself among her fellow Latinos, particularly on the board for the Smithsonian’s National Museum of the American Latino. She imagines a museum that inspires us to move forward and welcomes the rich complexities of what it means to be Latino.