The Latino Majority

We are shaped by those who came before us and, in turn, we help shape the lives of those who come after us. Nationwide’s Juan José (JJ) Pérez knows this all too well. He grew up watching his father attend law school at night while working two jobs, making sacrifices while Perez and his siblings were young to not only b

Forty years ago, Alex López Negrete saw an opportunity to represent the Hispanic market and provide strategic direction to some of the biggest names in corporate America. The Houston-based Lopez Negrete Communications, cofounded with his wife Cathy, is now the largest independently owned and operated Hispanic advertisi

Felida Villarreal understands firsthand the cultural and familial expectations of the Rio Grande Valley residents. The powerhouse nonprofit leader grew up in the region, earned her degrees at the local university, and continues to empower residents to achieve their own success right in the valley through VIDA and its t

From the very beginning, words have been important to Marie Arana. The Peruvian American’s childhood was filled with music and literature, which formed her passion for storytelling and books as she navigated growing up in a bicultural household. Having an American mother, Arana learned to provide a counter narrative to

Growing up in the ’80s with two working parents, Javiera Balmaceda Pascal often found herself at the movie theater with her younger brother Pedro Pascal. The siblings, raised in Texas and California by parents who had fled Chile, found comfort in the stories they saw on the screen. Where her brother chose to step in fr

Carla Vernón imagines a future that isn’t here yet. Her power of imagination has been her guide since childhood, allowing her to see beyond the information available to make decisions with both her head and her heart. The Princeton alum built her brand and leadership expertise at General Mills for almost twenty-two yea