Career Transitions: A Conversation with Michelle Harmon-Madsen, CMO at SponsorUnited

Michelle Harmon-Madsen, Chief Marketing Officer (CMO) at SponsorUnited, capitalizes on her extensive 25+ years of experience in marketing and business transformation. This episode underscores her positive methodology and explores her career pivots, shedding light on her challenges and the strategic application of her prior skills for sustained growth and relevance. We also discuss:The art of storytelling for impactful communicationStrategies for creating and maintaining momentum in one"s careerEffective networking techniques and the value of informational interviewsCriteria for evaluating potential candidatesWhy she uses the "margarita test" to foster authentic networking connections Show Guest Michelle Harmon-Madsen, CMO at SponsorUnited, leverages 25+ years of experience in marketing and business transformation. Her role encompasses brand marketing, content, demand generation, research, and PR, underpinning brand growth. Previously, as CMO at AccuWeather and in senior roles at ShopperX Lab, FreshDirect, and 19 Entertainment (responsible for American Idol and So You Think You Can Dance sponsorships), Michelle has excelled in fostering customer-centric businesses and new revenue streams. Her passion for advancing women"s leadership in marketing, media, and tech is evident in her role as co-chair of the Executive Achievement Committee at She Runs It. Michelle is a proud alumna of Pennsylvania State University, actively contributing to alumni organizations, and she resides in New York, NY, with her husband and daughter. Follow her on LinkedIn Mentioned on the Show Section School LinkedIn Learning Support the show Jill Griffin is committed to making workplaces more successful for everyone through leadership training and development, team dynamics workshops, and employee well-being programs. Her executive coaching, workshop facilitation, and innovative thinking have driven multi-million-dollar revenues for top agencies, startups, and renowned brands. Collaborating with individuals, teams, and organizations, Jill fosters high-performance and inclusive cultures while facilitating organizational growth. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect with and follow Jill on LinkedIn