Getting your Brand to SOAR - Donna Serdula

Today, everything from the person you are, the roles you play, the teams you are part of, and the people you associate with influence your brand. The question is, are you aware of what you need to know in order to optimize your brand? Fortunately, our guest today can help you in this area as we welcome founder & president of Vision Board Media, Donna Serdula to the show.  Best known for her work on LinkedIn and as the critically acclaimed author for books such as LinkedIn Profile Optimization for Dummies, Donna has been enabling brand optimization for everyone from high level executives to entry level employees the world over for over a decade.  Within this episode we cover impactful topics such as The competitive nature of brand recognition Why you must SOAR in order to elevate your LinkedIn game Ensuring you and your brand can be discovered easily  Prioritizing authentic connections to spread your brand You can learn all about the work Donna and her team does with Vision Board Media by heading to their website at https://visionboardmedia.com/ and be sure to go follow Donna on LinkedIn for continued access to impactful content. Sign up for the monthly newsletter with Steve and Career Competitor by providing your details here - Request to become part of our community Also be sure to give him and the show a follow on Instagram @careercompetitorpodcast