Blake Mycoskie—Should Your Company Take a Stand on a Social Issue?

Should your company take a stand on a social issue? There's no better person to ask than TOMS founder Blake Mycoskie. He and his team have built a thriving footwear brand on the One for One model of giving a pair of shoes to a child in need for every pair they sell. And recently, they launched a bold campaign on the controversial issue of gun violence. In this episode, we examine the finer points of what happens when your company takes a stand on a social issue. How does it affect your employees' lives? Your bottom line? Your brand? The cause itself? Listen now and see for yourself. http://buildingastorybrand.com/127