Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)

How do you stand out in a sea of competitors when margins are thin and trends shift overnight? For Jaci Volles, the answer is: serve your customer’s customer – and innovate when the budget is tight. Jaci Volles, Chief Marketing and Strategy Officer at Jelmar [https://www.clrbrands.com/] shared the lessons and stories from her career journey in this episode of How I Made It In Marketing. Jelmar is a 50-year-old, third-generation family-owned business that is best known for its CLR and Tarn-X cleaning product brands. Volles leads the sales, marketing, strategy, and product development teams, a total group of 100 internal and external professionals. Stories (with lessons) about what she made in marketingWhen innovation meets tight budgets, be creative where you look for inspirationStand out in a crowded market by serving your customer’s customerFind your brand’s competitive advantageRespect the brand, history, and people when going through an acquisitionFocus on what you can control to lead through transitionsBe open to new possibilities while leveraging your core skills to break industry boundariesConcentrate resources to make the biggest impact Discussed in this episode AI Guild [https://join.meclabsai.com/] Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism] Marketing 101: What are decoy marketing and price anchoring? [https://sherpablog.marketingsherpa.com/consumer-marketing/marketing-101-decoy-marketing-price-anchoring/] B2B Marketing Infographic: How are B2B marketers optimizing their funnel? [https://sherpablog.marketingsherpa.com/b2b-marketing/infographic/] Value Focus: Which aspect(s) of your product should your marketing emphasize? [https://marketingexperiments.com/value-proposition/value-focus-aspects-of-product-marketing] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application