10 | How do successful companies create products people love to use?

Creating habits around your product or service provide huge value and important competitive advantage. Companies like Google, Facebook, Slack, Twitter, all use this model.    Nir Eyal is the author of the best selling business book called Hooked - How to build habit-forming products. The book is considered a "must-read" in many silicon valley companies. In this interview Nir shares the 4 steps of the Hooked model: Triggers (external and later internal)ActionVariable rewardInvestmentTogether we review how different types of companies (online B2B, Online B2C, and a brick and mortar local business) can implement the Hooked model and enjoy its benefits. If you want to learn some of the secrets of the most successful companies out there - this interview is for you. A detailed article summarizing this interview and adds additional information from other sources, and also includes all the show notes can be found here. About Nir Eyal Nir Eyal is Wall Street Journal Bestselling Author, and he is considered a world expert on behavioral design. For those of you who do not know Nir, maybe you know about Hooked. Hooked is a yellow book that is in the MUST READ section of the library in every company in silicon valley. Nir is also the author of In-distract-ible (spelled with an I and an A, from the word distract). He sold two tech companies, and also taught at Stanford Graduate School of Business and Design School. This means to us common people, he has a deep understanding of what makes us all tick, and he teaches companies and individuals how to leverage this knowledge to achieve better business results and a better life. Hi, It"s Isar the host of the Business Growth Accelerator Podcast I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content. I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏