Building Connections Through Authenticity with Mary Keough, Director of Marketing at CoLab

In this episode of Exploring Growth, host Lee Murray reconnects with Mary Keough, Director of Marketing at CoLab. Mary shares how she built a LinkedIn audience of nearly 30,000 by leaning into authenticity, vulnerability, and real-world experience. They explore the unique challenges of industrial marketing, from understanding the language of the business to aligning with leadership expectations. Mary also reflects on how content functions as the connective tissue of an effective marketing strategy. Want to connect or recommend a guest? harvardmurray.com/exploring-growth-podcast Connect on LinkedIn: Lee – https://www.linkedin.com/in/leehmurray Mary – https://www.linkedin.com/in/mary-keough-437824a2/