Building Authentic Business Relationships Through Podcasting

Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests. By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed. When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.Takeaways: Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch. Building relationships through your podcast can lead to business opportunities without being pushy about it. SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience. Don't just focus on the numbers; create meaningful connections with your guests and audience. Because of My Podcast: Ralph Estep Jr Ralph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version. Check out Ralph's show at www.askralphpodcast.comLinks referenced in this episode:schoolofpodcasting.comaskralphpodcast.comheartcastmedia.comCamp Content ShowTom Petty and Axl Rose Mentioned in this episode: I'd Love To Meet You - Here is Where I Will Be I will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contact Where Will I Be? Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today with the School of Podcasting. Join now and take the first step towards turning your passion into a reality. Visit SchoolOfPodcasting.com to get started. No fear, just success. School of Podcasting 2025 Audience Survey Question of the Month: Where Do You Get Ideas For Your Podcast? I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use... "How do you ... ...come...