Building and monetizing an audience as a software engineer - Randall Kanna Franson

Today I’m joined by Randall Kanna Franson. Randall is a senior software engineer who has written 3 books, including one published by O’Reilly and a self published one which made over $70k. She also created a course called Hack the Tech interview which made $20k in the first 24 hours and $50k in the first month. All of this has been through Randall’s efforts to share her learnings from almost a decade being a software engineer and growing her twitter audience to over 50,000 followers. She’s also dabbled in SaaS products, notably launching and growing CodeTutor which she sold after the birth of her first child. Timestamps00:00 Intro01:43 Randall's background03:33 Coding bootcamp to senior software engineer05:05 Getting a book published with O'Reilly06:37 Going hard on side projects in 202008:01 Audience building and writing another book10:04 Randall's course11:42 Randalls advice to early stage entreprenuers13:13 Why Randall hasn't started a successful SaaS15:47 Recommendations RecommendationsBook - The DipPodcast - Software SocialIndie Hacker - Kyle Gawley My linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast CoursePodPanda (hire me to edit your podcast)This Indie Life Podcast Sponsor - EmailOctopus 🐙 EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.