Building an Olive Oil Brand That Farmers Trust and Shoppers Love

After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle to premium grocers shows how curiosity and purpose can power a standout brand. For more info on Citizens of Soil and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.