627: Jordan Harbinger | The State of Podcasting

Having a podcast is one of the best ways to scale your message and there are great things coming to this space! In this episode I welcome back a very special guest, Jordan Harbinger. If you don’t know, Jordan is the ‘Larry King’ of Podcasting. He was once a Wall Street Lawyer who turned to talk show host, social dynamics expert and entrepreneur. Jordan has always had an affinity for social influence interpersonal dynamics in social engineering and is now a podcaster and radio personality who hosts the Jordan Harbinger Show, which boasts some of the highest profile interviewees in the podcasting space.  Tune into this episode if you want to learn how Jordan uses the power of networking and building relationships, as well as important conversations around the state of podcasting. Things you will learn in this episode:  [00:01 - 06:30] Opening Segment I introduce today’s guest, Jordan HarbingerBioCheck out guestio.com and let’s get you some world-class contentExciting things happening in the podcasting spaceJordan’s thoughts on the podcasting spacePodcast discovery through FacebookNavigating a crowded space  [06:31 - 20:35] The State of PodcastingHow Apple is losing footing in the podcasting arenaNegligence in optimization Podcasting vs. YouTubeThe revenue difference How platforms affect your contentThe projections of opening podcasts to FacebookFrom millions to billions of eyesSaturation can’t be your excuse for not startingCurrent platform numbersGreat things coming for podcastingThe example of ClubhouseHow podcasting beats ClubhouseThe FOMO factor is overThe inclusivity and re-playability of podcastingClubhouse is a waste of time [20:36 - 35:40] More People Listening, Less People TalkingThe issue of too many people not adding valueA distraction from people who really know what they’re doingThere are real people creating real art in the podcasting spaceMy example from the startup space Facebook dominates clubhouse in the market spaceThe podcasting community is hard to pollute New players coming into the space Podcasting weeds out junk naturally The intimacy of podcastingThe great revenue equalizer A uniquely decentralized platformA word from our sponsor [35:41 - 42:39] The Future State of PodcastingJordan’s thoughts on future of interview formatsThe importance of your niche Facing money giantsWhat it take to break evenInterview formats don’t need as much funding  [42:40 - 51:55] Closing SegmentJordan’s advice towards starting a podcastThe importance of adding actual value within your networkDon’t fall into the FOMO trapDo it because you would do it even if no one listenedThe wins and losses of podcastingThe opportunities that arise from the podcast spaceHow to engage with JordanLinks belowFinal words  Tweetable Quotes:  “If you've got an entrenched player in the social media space, and they're like, ‘Hey, we're doing podcasts,’ that's great news for the ecosystem.” - Jordan Harbinger “Why am I doing something for 600 people, when I can talk into this mic right here, at my leisure with no pants on and get hundreds of 1000s of people or on a smaller show at least get 10x the amount of people if not 100x, or 1,000x, the amount of people listening?” - Jordan Harbinger (On Clubhouse) “Podcasting slowly, but surely gains ground over time and makes a lot of money and has really loyal fan bases.” - Jordan Harbinger Resources mentioned:  Jordan Harbinger Show Connect with Jordan on Instagram, LinkedIn, YouTube, and Twitter. Make sure to check out his website https://www.jordanharbinger.com/ Learn the stories, secrets, and skills of the world’s most brilliant and interesting people. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to travischappell.com/makemypodcast and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy