398: Jono Bacon | How to Build a Thriving Community

Jono Bacon is a leading community and collaboration speaker, author, and podcaster. He is the founder of Jono Bacon Consulting which provides community strategy/execution, workflow, and other services. He previously served as director of community at GitHub, Canonical, XPRIZE, and OpenAdvantage. His clients include Huawei, GitLab, Microsoft, Intel, Google, Sony Mobile, Deutsche Bank, Santander, HackerOne, Mattermost, SAP, FINOS Foundation, The Executive Center, data.world, Creative Commons, and others. He is the author of ‘People Powered: How communities can supercharge your business, brand, and teams’ and The Art of Community, a columnist for Forbes and opensource.com, founder of the Community Leadership Summit, founder of Conversations With Bacon, and co-founder of Bad Voltage. He is an advisor to AlienVault, Moltin, data.world, Mycroft, Open Networking Foundation, and Open Cloud Consortium. Episode Highlights: Jono shares the story behind his first book and how it led to his first consulting clients. Travis and Jono discuss self-publishing vs traditional publishing. Learn how to naturally grow your client base. Discover the best way to sell your products and services. Hear Jono's predictions for the future of business. 3 Key Points: Doing good work will lead to people discovering you. Focus on getting good endorsements. Be clear in the product that you're selling. Tweetable Quote: "My goal is to become irrelevant to my clients." – Jono Bacon "Find something you do very well for a very specific group of people." – Jono Bacon "People need to know you before they ever pay you." – Jono Bacon "The future of how businesses will operate is communities." – Jono Bacon Resources Mentioned: https://www.jonobacon.com/ (https://www.jonobacon.com/) Visit Travis’ website at https://create.acast.com/episodes/3b48e6da-a672-4e83-9897-ddefc4e88bc7/travischappell.com (travischappell.com) Join the Build Your Network Facebook group https://create.acast.com/episodes/3b48e6da-a672-4e83-9897-ddefc4e88bc7/travischappell.com/group (travischappell.com/group) If you want to amplify your network... For information regarding your data privacy, visit https://www.acast.com/privacy (acast.com/privacy) Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy