643: Sabrina Horn | Make It, Don't Fake It

We’ve all heard the phrase, ‘fake it till you make it,’ but this is no recipe for long term success. Here to talk about a better way is Sabrina Horn. Sabrina is an award-winning CEO, C-suite advisor, communications expert, and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. What attributed to her success is that she learned to exemplify authenticity for her teams and clients.  Jump right into this episode and learn from Sabrina’s proven ‘Horn Strategy’ how you can make it and not have to fake it. Things you will learn in this episode:  [00:01 - 05:52] Opening Segment  I introduce today’s guest, Sabrina HornBioSabrina gives a bit of his background Shy and struggling in communication German as a first languageA daughter to two chemistsGrowing resilience College life into adulthood [05:53 - 16:25] Make it, Don’t Fake itThe value of internships and mentorship for SabrinaA vital part of honing in on how to apply skills to a careerInstrumental in moving away from the corporate worldMaking the jump to set out on your ownLearn to become a business personWhen to learn a new skill vs. hiring out the weaknessRemember your functions and passionsThe importance of building a private networkBalancing authenticity with giving stability to your teamYour employees expect you to leadHave the conversations with the right peopleShow humility and approachability A good CEOAsking all the right questionsCreating a culture of collaborationA word from our Sponsor [16:26 - 34:53] How to Make itThe only female CEO in Silicon Valley in the 90’sA head full of steam Never compensate for your genderGender bias will still come into playStraightforward in authenticityWho you know or what you know?It depends on your phase of life A connection that led to success for SabrinaHer first client Navigating that first meetingDisarm fear and organize riskFinding the right customers Narrow down what you do wellHow to make itWrite a well-focused business planKnow yourselfCommit to being honest with yourself and othersHow to build relationships with higher people How to reach out Encouraging your team to have mentorsBuild off of chemistry [34:54 - 44:29] Closing SegmentThe best way to reach out to someone Just askBe specific with what you want help withThE RaNdOm RoUnDHow to engage with SabrinaLinks below Final words  Tweetable Quotes:  “I built up a network of people who really help me go through some tough spots… it can be lonely being a CEO.. it’s really vital to develop that private, personal network of mentors or advisors.” - Sabrina Horn “The key is to show humility and approachability… A good CEO is not necessarily a person who has all the answers, but who asks all the right questions, and entertains the ideas and solutions.” - Sabrina Horn Resources Mentioned:  Make it, Don’t Fake ItGood to GreatThe Hard Thing About Hard Things Connect and engage with Sabrina on Twitter, Instagram, and LinkedIn. Check out https://sabrinahorn.com/ and learn the Horn Strategy to authentic leadership. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people.  Jump on over to travischappell.com/makemypodcast and let my team make you your very own show! If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy