Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg

In this episode of the Gloria Chou PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to reveal how small business owners can create and train their own AI assistant to sound exactly like their brand voice. If you’ve ever wondered how to use AI for content creation, social media, or email marketing—but felt overwhelmed by prompts or disappointed with generic-sounding outputs—this episode is your go-to guide for building a custom AI workflow that feels human. Why You Don’t Need Perfect Prompts to Use AI for Your Business Kinsey introduces the concept of “Procrasta-Prompting”—getting stuck trying to perfect prompts instead of just starting. Her solution? A human-first approach. Brain-dump your raw, unfiltered thoughts into your AI tool like you’re talking to a real assistant or coach. The more human and natural your input, the better AI can mirror your brand’s tone. How to Train Your AI Assistant on Your Brand Voice One of the biggest mistakes entrepreneurs make is expecting AI to “get it” without any training. Kinsey breaks down a repeatable process for building a branded AI system using her AI Brand Blueprint. She shows how to train ChatGPT (or any AI tool) with your brand’s:Mission, vision, and core valuesIdeal customer personas (beyond demographics)Signature brand tone, humor, and writing styleFavorite content formats, emojis, and real-world examples Once trained, your AI assistant can produce content that sounds like you in seconds. What to Include in Your AI Brand Blueprint To get AI content that feels aligned and authentic, Kinsey recommends including:Core Identity – Your mission, vision, beliefs, and positioningCustomer Clarity – Pain points, desires, and specific psychographicsBrand Voice – Your tone, humor, formatting style, and writing preferencesScreenshots + Samples – IG captions, emails, or posts you admireBonus Personality Layer – Add Human Design, Myers-Briggs, or astrology traits to guide tone This document becomes your AI’s “user manual”—saving hours each week while ensuring brand consistency. How to Use AI in Your Small Business Right Now Kinsey shares practical ways to implement AI today—without overhauling your entire business:Treat ChatGPT like a business coach or VAUse voice memos to capture ideas on the goUpload client call MP3s or brainstorming transcriptsScreenshot IG posts for style inspirationFeed in your customer journey or brand strategy Top AI Tools for Entrepreneurs and Content CreatorsChatGPT – Best for creative copywriting and tone alignmentPerplexity – Real-time web research and content inspirationGoogle Docs – To create and store your AI Brand BlueprintAI Note-Takers – For fast transcription and team meeting summaries AI Strategy Tips: What to Do (and Avoid) When Using AI for ContentDO start small—like captions or emailsDO experiment with a human-first mindsetDO edit and personalize all AI outputs before publishingDON’T try to automate your entire business overnightDON’T rely on random generic promptsDON’T skip brand training before assigning tasks Final Takeaway Learning how to train AI on your brand voice doesn’t require a tech background or hours of prompting practice. With the right system, you can save time, write content faster, and finally feel like your AI assistant “gets you.” What you need is: A strong brand foundationA reusable AI Brand BlueprintA human-first, strategic mindset