BTB162: Authors Nick Coniglio and Marnie Stockman on Their Book Lead It Like Lasso

Nick Coniglio and Marnie Stockman aren’t your typical leadership authors. Before writing Lead It Like Lasso, they built and sold an edtech company for eight figures in just three years without a single sales rep. Drawing from their very different backgrounds in tech and education, they combined strategy with heart to create a business rooted in authenticity, trust, and what they call “raving fans.” Their book, inspired by the optimism and leadership lessons of Ted Lasso, has already reached over 40,000 readers and continues to connect with anyone looking to lead with more character and clarity. In this episode, Nick and Marnie sit down to share the story behind their unconventional success. They talk about the moment a core value clash pushed them to start fresh, the frameworks that guided their company’s culture, and how they scaled entirely through word of mouth and genuine partnerships. They unpack how a “communication guide” reshaped the way their team worked together, what it really means to lead like Ted Lasso, and why they believe success begins with self-awareness and character, not hustle. Their journey is proof that leadership isn’t about titles or exits. It’s about the quiet discipline of doing what’s right, even when no one’s watching, and the kind of consistency that turns good intentions into lasting impact. Check out their book here:  Lead it Like Lasso: https://a.co/d/5bNbsPQ The Business of You: https://a.co/d/1xYmWYh Check out their website here: www.leaditlikelasso.com Follow Nick and Marnie on LinkedIn for more leadership insights. Nick Coniglio: https://www.linkedin.com/in/nick-coniglio-5b62153/ Marnie Stockman: https://www.linkedin.com/in/marniestockman/ — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com