Before The Bestseller
This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
Show episodes
BTB113: Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-Schmidt
We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds. In this episode, Ulr
Today, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. Wi
BTB111: Nir Eyal on Self-Publishing, Email Lists, and Organic Growth: Building an Audience and Marketing Strategies for Authors
In this episode, we"re back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable. Nir takes us through his journey from self-publishing to achieving success as a traditionally published author. He reveals the strategies that helped him build a strong audience, such as cr
In this episode, we welcome Nir Eyal, a renowned author, speaker, and expert in the field of behavioral design. His curiosity about how people form habits and make decisions shaped his writing, particularly in his books Hooked and Indistractable. Hooked explores the psychology behind building habit-forming products, wh
In this episode, Pascal Bornet, award-winning AI and automation expert, keynote speaker, influencer, and best-selling author, shares how he became successful in his field and built a strong personal brand. His book, Irreplaceable: The Rise of Human-AI Collaboration, has sold over 4,000 copies within just six weeks of i
Today, we’re diving into the captivating world where humanity meets artificial intelligence with award-winning AI & Automation Expert, Keynote Speaker, Influencer and Best-Selling Author with over two million followers, Pascal Bornet. Join us as we chat with thought leader Pascal, who unpacks his groundbreaking book, I
