Before The Bestseller
This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement.
Show episodes
BTB116: Building a Nonfiction Book Marketing Plan – Strategies Shared with Dr. Scott J. Vrzal
Today we"re doing something a bit different from our usual episodes. Throughout the week, I have conversations with many authors, and I thought it would be valuable to share some of those discussions with you. You might hear something that sparks a new idea or something that resonates with your own journey. This way, y
BTB 115: Lessons Learned with Brad Stulberg: Marketed 2 Bestselling Books and Over 100,000 Copies Sold
In this episode, we dive into the world of book marketing with Brad Stulberg, bestselling author of Master of Change and The Practice of Groundedness. Brad takes us through his journey from a management consultant to a successful writer, sharing the game-changing marketing strategies that helped him sell over 100,000 c
We’re kicking off 2025 by diving deep into powerful lessons on personal growth, embracing change, and building resilience, all inspired by Brad Stulberg’s book Master of Change. Brad is a professor at the University of Michigan, co-founder of The Growth Equation (a platform helping high performers achieve sustainable e
BTB113: Mastering B2B SaaS Pricing: Niche Marketing, Content Strategy, and Harnessing Expertise for Business Growth with Ulrik Lehrskov-Schmidt
We’re back with Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the go-to pricing partner for—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and top private equity and VC funds. In this episode, Ulr
Today, we’re joined by Ulrik Lehrskov-Schmidt, a leading expert in B2B SaaS pricing, who has worked with—and is the preferred pricing partner of—some of the biggest names in the industry, including Microsoft Western Europe, SamsungNEXT, Intel IGNITE, SAP.io, Bosch Growth, and several top private equity and VC funds. Wi
BTB111: Nir Eyal on Self-Publishing, Email Lists, and Organic Growth: Building an Audience and Marketing Strategies for Authors
In this episode, we"re back with Nir Eyal, speaker, behavioral design expert, and bestselling author of Hooked and Indistractable. Nir takes us through his journey from self-publishing to achieving success as a traditionally published author. He reveals the strategies that helped him build a strong audience, such as cr
