Before The Bestseller

Updated: 21 Oct 2024 • 160 episodes
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This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

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In this episode, we’re back with Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, for a deep dive into book marketing strategies and the evolving landscape of selling books. Chris highlights the importance of understanding customer needs and adapting marketing approaches, particularly

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In this episode, we’re thrilled to welcome Chris Benetti, founder of Smart Author Media and host of the Smart Author podcast, who has sold over 40,000 books and invested nearly a million dollars in advertising, collaborating with industry leaders like Ryan Deiss, the author of Get Scalable. We dive deep into Chris"s in

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We’re back with another episode of our Friday Sessions featuring Laura Russom, Director of Author Success. Today, we have the pleasure of introducing Kat Finnerty, author of Never Let a Good Disaster Go to Waste: Making Sense of a Life of Absurdity, A Memoir. Kat shares her inspiring journey of writing her memoir, enca

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Today, we’re featuring a special episode from one of our Friday Sessions with Laura Russom, our Director of Author Success to share valuable insights from our years of experience in the community. This session aims to equip authors with essential tools and deepen their understanding of the publishing industry! We’re ex

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Today we welcome Elaine Boddy, a UK-based author renowned for her expertise in sourdough baking, having authored three books: Whole Grain Sourdough at Home, The Sourdough Whisperer, and Easy Everyday Sourdough Bread Baking. With her fourth book, The Sourdough Bible, coming out in late 2024, Elaine is on a mission to ma

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This week, we welcome back Michael Drew to our show. He is a seasoned expert on book lists and is known for his deep knowledge and insights into the world of best-seller rankings. Michael frequently shares his expertise on how various lists operate and their impact on the book industry. Michael dives into the recent di

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