BTB143: The Guide to Going Viral | Brendan Kane

What does it really take to go viral? In this episode, we’re joined by Brendan Kane, bestselling author of One Million Followers, The Hook Point, and now The Guide to Going Viral. Brendan is the behind-the-scenes strategist for some of the world’s biggest brands and celebrities, including Taylor Swift, Rihanna, IKEA, Vice, and Sketchers. He once gained over one million followers in 100 countries in just 30 days and has helped clients turn zero visibility into global attention. In this conversation, Brendan breaks down the myth that virality is just luck. We talk through his data-driven framework for reverse-engineering attention online, how storytelling drives retention, and why most content fails before it even begins. He shares the importance of using repeatable formats, explains the “generalist principle” that helps creators scale without losing their niche, and offers real-world examples from luxury real estate agents to leather crafters who have turned everyday topics into millions of views. We also explore the role of AI in content creation and why even the most advanced tools still depend on your ability to tell a compelling story. Tune in for a refreshingly realistic take on what actually gets people to watch, share, and remember your content, and how to finally turn viral moments into something that lasts. — You can listen to Brendan’s first episode on his book One Million Followers here: https://bit.ly/3TRMVKk  Learn more about the book here: https://a.co/d/etY0dLk You can also go to hookpoint.com/alex to get a free PDF of the book to check it out.  Make sure to check out Brendan’s website and sign up to his newsletter here: www.hookpoint.com — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. Subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com