BTB142 | Book Series Episode 18: Creating an Executable Strategy

Today marks the final episode of Before the Bestseller, our 18-part series where we’ve broken down the entire audiobook into focused, actionable chapters for nonfiction authors. If you"ve made it this far, you"re not just dreaming about sharing your book with the world—you’re committed to doing it right. This final chapter is all about turning everything you’ve learned into a clear, personalized book marketing blueprint. We’ll walk you through how to take inventory of your assets, set realistic goals for each marketing tool, and build a week-by-week strategy, whether you’re months out from launch or already post-release. From setting copy movement goals across podcast guesting, Amazon ads, and bulk buys, to planning your launch timeline and post-launch rhythm, this episode offers a complete framework you can adapt to your own author journey. It’s not just about hitting a list. It’s about sustaining momentum and knowing what to do, when, and why. Because writing the book was never the whole journey. Marketing it with clarity, consistency, and purpose is what gets it into readers’ hands. This isn’t a sprint. It’s a smart, intentional marathon. And if you’ve come this far, you’re already ahead of most. Let’s finish strong. — If this podcast is giving you valuable insights, subscribe now to stay in the loop and take a moment to leave a review. Your support makes a huge difference in helping more people discover the show. Subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head over to our new website now to discover new content and more: www.getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com