BTB132 | Book Series Episode 8: Meta Ads

In Episode 8 of the Before the Bestseller book series, we dive deep into Chapter 29—your go-to blueprint for running high-performing Meta (Facebook) ads for nonfiction authors. Despite big shifts in privacy policies and targeting limitations, Meta ads remain a powerful force for book marketing—when used strategically. This episode distills insights from our own chief marketing scientist, Laura Russom (formerly head of paid media at a major publishing house), to help you cut through the noise. You"ll discover creative targeting tactics for niche audiences, how to turn Facebook clicks into Amazon visibility, and what metrics actually matter. Plus, we walk through a campaign timeline that takes you from early awareness to launch-week momentum—and beyond. Whether you"re planning your first campaign or refining what’s already working, this chapter shows you how to move with intention—and get results you can actually measure. Subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head over to our new website now to discover new content and more: www.getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com