BTB129 | Book Series Episode 5: Email Lists for Authors

In this episode of Before the Bestseller, we walk through exactly how to use your email list to build momentum, create consistent engagement, and convert attention into actual book sales. If you"re launching a nonfiction book, your email list isn’t optional—it’s the foundation of your marketing strategy. This is Chapter 25 of the audiobook, episode 5 of our book series, and it’s all about turning your list into a launch engine. Whether you’re starting from scratch or reactivating a list that’s gone quiet, we cover what to send, when to send it, and how to use your list to support everything from podcast guesting to review campaigns. You’ll also learn how to map your email strategy to your launch timeline—from six months out to long after release day—so you"re never guessing what comes next. Plus, we revisit tools from earlier chapters (like the Wheel of Fortune Method) to help you avoid burnout and batch your content like a pro. If you"ve been stuck staring at a blank email or wondering if your list is even worth the effort, this episode is your reset. The best part? The entire audiobook is rolling out free on this podcast—no purchase needed. Tune in and put your email list to work! Subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head over to our new website now to discover new content and more: getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com