BTB124: LinkedIn in 2025: Why 90% of Your Best Leads Aren’t Liking Your Posts + The Role of AI with Content Strategist Chris Jordan

Chris Jordan is back on the show, and as always, he’s bringing fresh perspectives on how to navigate the shifting landscape of LinkedIn and digital content. Chris is a Content Strategist & Ghostwriter for B2B Founders who’s worked alongside some of the most influential thought leaders out there, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, and many others. In this episode, we unpack the dynamics behind content performance on LinkedIn in 2025, exploring why low engagement doesn’t always mean low impact. Chris shares insights into how silent lurkers might actually be your best leads and offers strategies to capture their attention. We also dive into when LinkedIn ads make sense for authors, and discuss how AI’s rise in content creation could impact authenticity and human connection online. If you"re an author, entrepreneur, or creator looking to level up your digital presence, this episode is packed with actionable takeaways you won’t want to miss. You can follow Chris on these platforms: https://www.linkedin.com/in/imchrisjordan/ https://www.instagram.com/imchrisjordan/ https://x.com/imchrisjordan/ https://www.youtube.com/@chrisjordan2289 Schedule a consultation with Chris here:  https://docs.google.com/document/d/1h5b_2S-5rV-ADw5X_t8-r9CK4UN_RWyOem0BNJTbpoQ/edit?tab=t.0 Check out free content and more of Chris Jordan through this link: https://linktr.ee/thepodcastgame Head over to our new website now to discover new content and more: getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com