BTB123: Content Strategist Chris Jordan on Growing Your LinkedIn, Seeding Readers, and Driving Book Buzz

We"re excited to welcome back a familiar voice to the show, as Chris Jordan returns to share even more insights and strategies with us. Chris has worked with some of the biggest thought leaders in the industry, including Lewis Howes, Daymond John, Dr. Benjamin Hardy, Julia Carlson, Ben Nemtin, Brandon Turner, and many more. As a Content Strategist, speaker, and podcast producer, he’s helped shape the strategies behind some of the most successful brands and individuals out there. We’re thrilled to have him back to dive even deeper into the world of content, strategy, and personal branding. In this episode, Chris offers essential strategies for authors looking to promote their books and grow their audience. Whether you"re just starting or have already launched, Chris shares powerful tactics for building momentum and turning readers into loyal advocates. From cold outreach to leveraging existing fans, Chris reveals the secrets to long-term book marketing success and how to foster genuine relationships with your readers. He also delves into optimizing your LinkedIn profile to enhance your credibility and attract potential readers. With actionable tips on building trust and consistency, Chris shows how sharing engaging content can help you connect with your audience more effectively. The conversation also covers the power of word-of-mouth marketing and how to make the most of slow yet steady growth. Chris talks about strategies like sending books to readers and the benefits of using print-on-demand services for cost-effective distribution. Plus, we explore how LinkedIn can be an invaluable tool for authors, not just for networking, but also for boosting visibility through ads. If you’ve ever wondered how to make your book stand out in a crowded market or how to engage with readers in meaningful ways, this episode is packed with practical advice that you can start implementing right away. Tune in for an insightful discussion on all things book marketing, LinkedIn strategy, and beyond. You can follow Chris on these platforms: https://www.linkedin.com/in/imchrisjordan/ https://www.instagram.com/imchrisjordan/ https://x.com/imchrisjordan/ https://www.youtube.com/@chrisjordan2289 Schedule a consultation with Chris here: https://docs.google.com/document/d/1h5b_2S-5rV-ADw5X_t8-r9CK4UN_RWyOem0BNJTbpoQ/edit?tab=t.0 Check out free content and more of Chris Jordan through this link: https://linktr.ee/thepodcastgame Head over to our new website now to discover new content and more: getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com