BTB120: Over 1 Million Copies Sold and 20,000+ Reviews: Eric Jorgenson on How Viral Marketing, Self-Publishing, and Word of Mouth Made The Almanack of Naval Ravikant a Global Success

In this episode, we dive into the journey of Eric Jorgenson, entrepreneur, author, and thought leader, as he discusses his work behind The Almanack of Naval Ravikant—a book that has captivated readers worldwide, selling over 1 million copies in various formats and languages. Eric shares insights from his own experience, whether it"s about making complex ideas more accessible or balancing business with personal growth. We chat about some unconventional strategies that contributed to the book’s success, from viral marketing to the power of word of mouth. We also explore the challenges and benefits of self-publishing, with Eric reflecting on how working with Scribe allowed for professional quality while maintaining the freedom to distribute as he saw fit. The episode touches on the framework of concentric circles in book marketing, starting with close relationships and expanding to broader audiences, as well as why staying true to your goals is crucial in the process. Plus, Eric gives us a glimpse into some of his favorite book recommendations and why certain books resonate with people. Whether you"re an aspiring author or a book enthusiast, this episode offers valuable takeaways on marketing, self-publishing, and the power of universal topics like wealth and happiness. Tune in for a conversation that explores what truly makes a book impactful. Check out Eric’s book, The Almanack of Naval Ravikant, here: https://a.co/d/7Osviux Connect with Eric on his website here: https://scribemedia.com/ You can also schedule a consult here: https://scribemedia.com/consult-vpm/ Head over to our new website now to discover new content and more: getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com