BTB 156: Over 1 Million+ Books Sold and Proven Grassroots Buzz in Book Marketing with Dr. Catherine Gildiner: Author of Good Morning, Monster and Too Close to the Falls

29 Sep 2025 • 23 min • EN
23 min
00:00
23:32
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We’re back with Dr. Catherine Gildiner, bestselling author of Good Morning, Monster and Too Close to the Falls. Dr. Cathy’s books have sold over a million copies, landed on the New York Times bestseller list, and translated into 32 languages. After 25 years as a clinical psychologist, she turned her focus fully to writing and has since built a career that blends deep human insight with unforgettable storytelling. In this episode, Dr. Cathy Gildiner pulls back the curtain on how her books reached readers worldwide. She explains how a 30-second mention from Glennon Doyle on Good Morning America set off a sales wave that never slowed, and why that luck only mattered because she had already spent years creating a grassroots buzz. From her 250 book club appearances to the realities of a publisher’s short publicity window, she shares how to build momentum through your own launch, social media done right, and saying yes to every “dinky” opportunity that puts your book in readers’ hands. You will also hear her take on agents, marketing plans, author websites, and what not to waste money on. Tune in to hear Dr. Cathy’s unfiltered perspective on what really moves books and how smart, sustained book marketing can turn small sparks into lasting success. Get a copy of her books here:  Good Morning, Monster: https://a.co/d/9yy5jfP Too Close To The Falls: https://a.co/d/3EClnu2 Learn more about Dr. Cathy Gildiner and her work on her website here: www.gildiner.com — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

From "Before The Bestseller"

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