BTB 152: Blake Erickson, Scaling Expert, Co-Founder, and Co-Author of the Business Book The Science of Scaling

Our guest for today’s episode is Blake Erickson, someone whose story of grit and growth is as inspiring as it is practical. From starting in door-to-door sales at 21 and leading teams that generated over $30M in revenue, to becoming a multimillionaire by 25, Blake has proven what’s possible when focus meets ambition. In 2024, he co-founded Scaling.com with Dr. Benjamin Hardy and together they wrote The Science of Scaling, a playbook for achieving exponential growth. More than the milestones, what defines Blake is his passion for turning his own success into a roadmap that empowers others to grow. In this episode, Blake opens up about the mindset and framework that drive exponential growth. He shares how setting “impossible goals” forces you to think differently, raise your standards, and eliminate distractions. You’ll hear his personal story of selling off multiple businesses, cutting out the noise, and focusing entirely on building a company with a $100M target. He also breaks down the 3-part framework from The Science of Scaling and shows how authors, entrepreneurs, and business leaders alike can use these principles to achieve more than they thought possible. Scaling isn’t about doing more, it’s about doing the right things with clarity and focus. What you’ll hear in this episode isn’t theory, but a repeatable process for cutting out the noise, raising your standards, and aligning your work with the future you want. The real choice is whether you’ll put it into practice or keep playing small. You can grab a copy of The Science of Scaling here: https://a.co/d/0vGYw3k Curious about Blake’s work? Check out Scaling.com, For entrepreneurs making over $500K a year, Scaling.com offers a free copy of the book. For speaking inquiries, reach out to: speaking@blakeerickson.co — Take a second to follow, review, or share this with someone who might find it useful. Your support helps more people discover the show. — Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you"re interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com