Bridging Physical and Digital with Cutting-Edge Strategies

In this episode, we sit down with Matt Elsley and Nick Larkins from QSIC to explore how music and sound can influence retail success. Matt and Nick, with backgrounds in computer networking and audiovisual systems, share how their expertise helped shape a new approach to enhancing in-store experiences. They discuss the challenges of navigating music licensing and explain how sound can directly impact purchasing behavior in various retail environments, from cafes to upscale dining. We’ll also examine the growing role of retail media in driving customer engagement and conversions. As digital ad spend increasingly shifts toward retail media platforms, Matt and Nick offer insights into how physical stores can leverage immersive audio strategies to stand out from online competitors. They also highlight the importance of transparency in retail marketing and how audio-first approaches are being deployed in large-scale environments like convenience stores. Tune in for a practical look at how sound and retail media are shaping the future of in-store experiences.