Brewing Results with Taproom Marketing

This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites. In discussing marketing strategy, Chris highlights the importance of measurable outcomes. This means designing campaigns to directly track specific conversions like online pre-orders, event registrations, or coupon downloads. By doing so, businesses can effectively evaluate their marketing performance and ROAS which results in a far more efficient and effective marketing system. For more information on Get Hoptimized, check out our website www.gethoptimized.com or follow us on social media @gethoptimized -Music Credit- Neon Drive by Punch Deck | https://soundcloud.com/punch-deck  Music promoted by https://www.free-stock-music.com  Creative Commons / Attribution 3.0 Unported License (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/deed.en_US --- For more information on Get Hoptimized, check out our website or follow us on social media. www.gethoptimized.com @gethoptimized