Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Show episodes
CBC 2025 Preview: It's About More Than Cans and Equipment with Dan Klasen (Beverage Federation)
In this episode, we dive into the upcoming Craft Brewers Conference (CBC), known as the "Super Bowl" of brewing events, with Dan Klasen from the Beverage Federation. Dan shares his valuable insights for navigating CBC, especially for first-timers and growing breweries. We discuss the evolving brewing industry, includin
Should You Build An App For Your Brewery? - Interview with Ross Stensrud of TapWyse
In this interview, we are speaking with Ross Stensrud, Co-Founder of TapWyse. His company builds apps for breweries that add revenue streams and improve customer communication. We’ve had the chance to see the data for ourselves and speak with Ross on multiple occasions about the work TapWyse is doing – we like what we
Get Answers: Low Instagram Reach, Advertising for Multiple Locations, Email Marketing, and TikTok
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we"re talking about: Why Your Reach on Instagram Posts is Low RecentlyHow To Structure Ads for Multiple LocationsShould You Care About Email MarketingWhat is Up With TikTok Lately Want to get your
If you"re headed to Vegas for CBC, here"s your local"s guide to finding great drinks and eats. The Las Vegas Strip is massive, with many tantalizing options for any palate. You won’t have any trouble finding world-class restaurants and bars named after celebrities. This guide isn’t for that. This is for folks looking
We"re joined by Derek Smith, a Brewery Consultant with Small Batch Standard, to discuss profitability for breweries in 2024 and beyond. Derek and his team are doing incredible work helping breweries break down their finances into specific "business units" and then analyze profitability from there. This conversation is
This monthly edition of the podcast is all about answering YOUR questions on digital marketing and craft beer. This month, we"re talking about: Marketing a brewery in a remote locationTips for promoting a seasonal beer garden Which website builder to use for your brewery Want to get your questions answered next month?