Get Hoptimized Podcast
Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.
Show episodes
Alternative Retail Channels and Strategies with Mike Levinson of Food Service Octopus
In this episode of the Get Hoptimized Podcast, host Chris sat down with CPG distribution veteran Mike Levinson, founder of Food Service Octopus, to explore how craft beverage brands can creatively expand their reach beyond the crowded "ocean" of major grocery chains. Mike"s two decades of experience in the consumer pac
Chris chats with brewery branding expert Tim Weaver of The Brand Weaver. They dive into creating memorable brand experiences for breweries, discussing customer touchpoints like taprooms, labels, and more. Tim shares insights on helping breweries stand out, and strategies for building a unique brand identity that resona
James Gourley, an IP lawyer, discusses intellectual property in the Craft Beer Industry on the Get Hoptimized Podcast. Key insights include:Trademarks and Branding, Brewery Names ("house marks"), Beer Names, and avoiding Legal Issues.Copyrights and Creative Contents: Ownership of label art, AI art, and music in social
This episode features Chris exploring effective marketing strategies for breweries and craft beverage companies. He highlights the crucial role of "owned channels", such as email lists, text message marketing, and websites. In discussing marketing strategy, Chris highlights the importance of measurable outcomes. This m
Just back from CBC 2025, Chris delivers his candid assessment of the expo. Was the shared booth experiment a success? What were the real conversations happening on the floor regarding costs and innovation? From the rise of THC to the tech taking hold, and even the surprising popularity of West Coast pilsners, Chris bre
CBC 2025 Preview: Motivated To Learn From One Another with John Szymankiewicz (Beer Law Center)
Join us as we dive deep with John Szymankiewicz of the Beer Law Center! In this episode, John tackles the critical legal questions surrounding the booming THC beverage market and other evolving trends in the craft industry. Learn why solid employee policies and adapting to trends are non-negotiable for success. For mor