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Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies. In this episode, we discuss: 📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time 🎯 The Power of Personalized Marketing 💬 High-Touch Sales Strategies 📧 The Importance of Owned Distribution Channels ⭐️ Much More Chapters: powered by InstantChapters.com 00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time" 00:02:20 - Growing a Personal Brand 00:04:45 - Growing an Organic SEO Strategy 00:06:06 - Running a SaaS into the Ground 00:12:14 - Different Sub-Niches for Selling Digital Products 00:14:58 - Acquiring Marketing Skills 00:18:00 - Selling Info Products and the Newsletter Bubble 00:21:45 - The Future of YouTube Influencers and Online Courses 00:24:09 - The Importance of Owning Distribution Channels 00:28:32 - Reaping the Benefits of High-Touch Sales 00:29:40 - Increasing Conversion Rates through Personalization 00:35:44 - Increasing Value per Subscriber 00:37:58 - Obtaining Customer Information through Surveys 00:40:14 - Preventing Misfiring Automations 00:41:18 - Personalization and Data Usage 00:42:42 - Utilizing Zero Party Data Connect with Brennan: * LinkedIn: linkedin.com/in/brennandunn * Brennan's Company: rightmessage.com * Twitter: twitter.com/brennandunn * YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA * Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn * Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/ Resources Mentioned * Barnes & Noble: barnesandnoble.com * Optimizely: optimizely.com * ConvertKit: convertkit.com * Hacker News: news.ycombinator.com * Teachable: teachable.com * Ankur Nagpal: linkedin.com/in/ankurnagpal * Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin * Amy Hoy: twitter.com/amyhoy * Nathan Barry: nathanbarry.com * Ogilvy: ogilvy.com * Dickie Bush: twitter.com/dickiebush * Pat Flynn: patflynn.com * Dan Go: dango.co This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
From "The Louis and Kyle Show"
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