Brennan Dunn: Founder of RightMessage

Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online community offering courses, events, and other resources to 60,000+ freelancers and agencies. In this episode, we discuss: 📚 Brennan's New Book, The Art of Delivering the Right Email at the Right Time 🎯 The Power of Personalized Marketing 💬 High-Touch Sales Strategies 📧 The Importance of Owned Distribution Channels ⭐️ Much More Chapters: powered by InstantChapters.com 00:00:00 - Launching "The Art of Delivering the Right Email at the Right Time" 00:02:20 - Growing a Personal Brand 00:04:45 - Growing an Organic SEO Strategy 00:06:06 - Running a SaaS into the Ground 00:12:14 - Different Sub-Niches for Selling Digital Products 00:14:58 - Acquiring Marketing Skills 00:18:00 - Selling Info Products and the Newsletter Bubble 00:21:45 - The Future of YouTube Influencers and Online Courses 00:24:09 - The Importance of Owning Distribution Channels 00:28:32 - Reaping the Benefits of High-Touch Sales 00:29:40 - Increasing Conversion Rates through Personalization 00:35:44 - Increasing Value per Subscriber 00:37:58 - Obtaining Customer Information through Surveys 00:40:14 - Preventing Misfiring Automations 00:41:18 - Personalization and Data Usage 00:42:42 - Utilizing Zero Party Data Connect with Brennan: * LinkedIn: linkedin.com/in/brennandunn * Brennan's Company: rightmessage.com * Twitter: twitter.com/brennandunn * YouTube: youtube.com/channel/UCZMv2IDR8bVOLJEVok4BlkA * Podcast: podcasts.apple.com/us/podcast/freelanceanswers-by-brennan-dunn * Book: amazon.com/This-Personal-Delivering-Right-Email-ebook/dp/B0BSL3JLHD/ Resources Mentioned * Barnes & Noble: barnesandnoble.com * Optimizely: optimizely.com * ConvertKit: convertkit.com * Hacker News: news.ycombinator.com * Teachable: teachable.com * Ankur Nagpal: linkedin.com/in/ankurnagpal * Justin Welch: justinwelsh.me/the-operating-system-grow-monetize-your-linkedin * Amy Hoy: twitter.com/amyhoy * Nathan Barry: nathanbarry.com * Ogilvy: ogilvy.com * Dickie Bush: twitter.com/dickiebush * Pat Flynn: patflynn.com * Dan Go: dango.co This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com