Brandon Bornancin - The Power of Going All In

Episode Overview In this episode of the ScaleX™ Insider Podcast, we welcome Brandon Bornancin, CEO of Seamless.AI, best-selling author, and sales expert. Brandon shares his journey of building a high-growth company, the principles of scaling with purpose, and the mindset required to achieve extraordinary results. From writing best-selling books to scaling a business that has helped companies generate billions in sales, Brandon offers insights into leadership, hiring, AI in sales, and why going "all in" is the key to success. What You’ll Learn in This Episode: What “scaling with purpose” means and how to apply it The five pillars of personal and professional success Why extreme ownership is critical for business growth How to leverage AI to drive sales and customer success The mindset and principles behind high-performing teams The biggest mistakes small businesses make when trying to scale Practical strategies to generate leads and close more deals Key Takeaways: Go All In – The best leaders fully commit without a Plan B, making success the only option. Extreme Ownership – Scaling requires taking full responsibility for both wins and failures. AI as a Sales Accelerator – Tools like Seamless.AI and ChatGPT are game changers for lead generation and customer engagement. Hiring for Attitude Over Skills – The most successful teams prioritize positivity, coachability, and a relentless work ethic. The Power of Daily Writing – Whether for social media or thought leadership, consistently sharing knowledge is key to brand growth. About Brandon Bornancin: Brandon Bornancin is a serial entrepreneur, sales strategist, and CEO of Seamless.AI, a platform that helps businesses generate and close leads using artificial intelligence. He has authored multiple best-selling books, including The Power of Going All In and Whatever It Takes, sharing his lessons on resilience, leadership, and sales mastery. Learn more about Brandon: Website: https://www.brandonbornancin.com LinkedIn: https://www.linkedin.com/in/brandonbornancin Seamless.AI: https://www.seamless.ai About ScaleX™ and Simple Scaling: ScaleX™ is a platform designed to help SME leaders grow their businesses using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast brings insights from world-class entrepreneurs and business thinkers. Learn more about Simple Scaling: Website: https://simplescaling.com Podcast Episodes: https://simplescaling.com/podcast Connect With Us: LinkedIn: https://www.linkedin.com/company/simple-scaling Newsletter Signup: https://simplescaling.com/newsletter Listen & Subscribe: Subscribe to the ScaleX™ Insider Podcast on your favorite platform to never miss an episode. Apple Podcasts: https://podcasts.apple.com/ Spotify: https://spotify.com YouTube: https://www.youtube.com/@SimpleScaling If you enjoyed this episode, please leave a review and share it with fellow business leaders.