Branding, Systems, and AI in the Mortgage Industry w/ Abdel Khawatmi :: Ep 191 Competitive Edge podcast

In this episode of The Competitive Edge, Brian Covey sits down with Abdel Khawatmi - top 1% originator, coach, and powerhouse entrepreneur - to uncover the strategies that took him from law school to leading one of the most recognized mortgage brands in the industry. Known for his values rooted in faith, family, fitness, and finance, Abdel shares how he leveraged his background in law to create a high-performance business anchored in clear communication and client experience. From integrating AI tools like ChatGPT and Gamma to boost productivity, to developing a standout personal brand (gorilla logo and branded truck included), Abdel reveals the exact tactics that fuel his success. Whether you're in mortgage, sales, or leadership, you’ll walk away with practical takeaways to elevate your game.