Brand Builder: Be human first – people drive brands (podcast episode #142)

Data-driven marketing. That is an oft-repeated phrase in our industry. It’s hard to find a LinkedIn profile that doesn’t make a claim of being a data-driven marketer these days. And while data is helpful, it’s not the only thing that should drive you, my next guest says. Be human first, because people drive brands. To hear that lesson, along with many more lesson-filled stories, I talked to Desiree Sanchis, VP of Marketing for Beliv US [https://belivcompany.com/]. Beliv has sold a million cases across 40 brands in 30 countries. Sanchis manages innovation, marketing, and e-commerce for Beliv’s U.S. portfolio of eight active brands in addition to those in the company’s development pipeline  Lessons from the things she madeHuman First: People drive brandsDream big and embrace changeFind your purpose and execute relentlesslyLead with empathyStorytelling is powerfulBuild internal momentum Discussed in this episode AI Guild [https://join.meclabsai.com/] CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107) [https://marketingsherpa.com/article/interview/CPG] Marketing Storytelling Examples: How 3 brands told their stories (with results) [https://marketingsherpa.com/article/case-study/marketing-storytelling] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application