BEZI: Ilay Karateke, Co-Founder

Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast. Product development started in the kitchen a year ago. Today, they're in stores across New York City with e-commerce starting in December, and I can almost assure you that national distribution will follow shortly. This is one of the very few super early-stage startup brands—BEZI has only been on the market for a few weeks—that I invited to this show. And very quickly, during this episode, you will understand why. We talk about the power of design, data, photography, brand strategy, social media growth strategies, and so much in between. If you are a founder, a marketer, or someone working with brands, this is an episode not to be missed as it will leave you inspired and ready to push on all things 'brand.'