Hitting The Mark

Ben Christensen founded Cambium, a company that is building better supply chains, starting with wood, to make it possible to source every material in a regenerative way. This approach creates local jobs and is done just as efficiently, if not more efficiently, than it is today. And Ben and his team put storytelling at

Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for Veuve Clicquot Champagne, two brands 99% of us love and look up to. It was a trip to India and a cancer diagnosis that led to her laun

Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80 scoop shops and 12,500 retailers with an annual revenue north of 125 million.  Today, we dive into a new chapter of Jeni's entrepreneurial journey with Floura. Floura is a next

This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as 'the Spotify for classical music,' on episode 21. But this is not a Let’s catch up with Till episode to check in on IDAGIO. Instead, I recently saw that he i

Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast. Product development started in the kitchen a year ago. Today, they're in stores across New York City with e-commerce starting in December, and I c

Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.  The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful.  We talk about naming, focus