Hitting The Mark

Updated: 23 Jan 2025 • 114 episodes
www.hittingthemarkpodcast.com

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

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This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as 'the Spotify for classical music,' on episode 21. But this is not a Let’s catch up with Till episode to check in on IDAGIO. Instead, I recently saw that he i

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Ilay Karateke is on a mission to bring Labneh to kitchens around the United States, or maybe this is more of a sprint than a mission because her brand, BEZI, is moving fast. Product development started in the kitchen a year ago. Today, they're in stores across New York City with e-commerce starting in December, and I c

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Together with his brother, Ben Checketts co-founded Rhone, an athleisure wear brand inspired by the quality of Lululemon and the urge to craft a stand-out label for men.  The brand is driven by the pursuit of mental fitness and Ben’s philosophy on branding is both refreshing and insightful.  We talk about naming, focus

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Matt McLean ventured into the organic juice business 25 years ago with one goal: to fuel families with uncompromised nutrition. Today, Uncle Matt’s Organic produces the #1 bestselling organic orange juice nationwide. Matt is hustling the same way he did 25 years ago with new product launches and market expansions happe

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Aleksandra Medina and Katrin Kaurov co-founded Frich (which stands for 'F***ing rich'), a financial literacy app for Gen Z that breaks the money taboo and makes it a social topic.  Frich busts into the world of corporate finance backed by a brand that could not be any more differentiated and authentic. With their fists

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Episode 109 brings us Rockwell Shah, the CEO, and N.B. Patil, the Co-Founder & CTO of Ozlo, an innovation startup in the sleep technology space. All three of Ozlo’s Co-Founders are former Bose veterans and they acquired and licensed assets from Bose to resurrect the discontinued but beloved Sleepbuds. This episode is a

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