
Hitting The Mark
Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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5 years ago, Jen Pelka was the founder and CEO of The Riddler, a beloved champagne bar located in San Francisco and NYC, where she offered hundreds of champagnes to a clientele of mainly badass women, quite similar to the team who served them. Then the pandemic hit, and fast-forward to today, where Jen is the Co-founde
Brian Sheng is the CEO and Co-Founder of Aquaria, a tech startup that literally makes water out of thin air. The company supplies premium drinking water for homes, businesses, and outdoor spaces and backup water generators that are completely independent of plumbing infrastructure. The brand was named one of TIME magaz
Ben Christensen founded Cambium, a company that is building better supply chains, starting with wood, to make it possible to source every material in a regenerative way. This approach creates local jobs and is done just as efficiently, if not more efficiently, than it is today. And Ben and his team put storytelling at
Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for Veuve Clicquot Champagne, two brands 99% of us love and look up to. It was a trip to India and a cancer diagnosis that led to her laun
Many of you know Jeni Britton from episode 28, where we did a deep dive into Jeni's Ice Creams, which she started at age 22 and now sells in 80 scoop shops and 12,500 retailers with an annual revenue north of 125 million. Today, we dive into a new chapter of Jeni's entrepreneurial journey with Floura. Floura is a next
This is the first time I get to say ‘welcome back’ on Hitting The Mark as I had Till Janczukowicz, the founder of Berlin-based IDAGIO, which is often described as 'the Spotify for classical music,' on episode 21. But this is not a Let’s catch up with Till episode to check in on IDAGIO. Instead, I recently saw that he i