Expect the Unexpected in Business | Hyperice CEO, Jim Huether | Podcast series / Marketing

You’ve likely seen pro athletes ranging from Naomi Osaka to Ja Morant warming up or recovering with products made by Hyperice and Normatec; not only the first, but the gold-standard in dynamic air compression technology. Normatec was acquired by Hyperice in 2020 and has even snuck its way into pop culture as Lady Gaga, Kylie Jenner and even Drake swear by the benefits of the recovery technology tool. Go with us behind the brand of Hyperice with CEO, Jim Huether! Special Thanks to our sponsors! Fourlaps: This episode is brought to by Fourlaps. When I was searching for the perfect short to take me from a run near my home in Laguna — right into a swim in the Pacific Ocean — I found the Fourlaps Bolt short 5”. The truth is I sometimes sleep in my shorts now too — they are that comfortable.  I soon discovered that I could build an entire active lifestyle wardrobe to meet the functional needs of my busy job running my Southern California based production company. I wear the fashionable Traverse pants with an open button down shirt or casual sport jacket for pitch meetings and Flex Joggers and a Radius Polo on set when I really need to move around. I highly recommend checking out Fourlaps full line for men and women. Use my special promo code “BRY” to get a deal off your next purchase.  Eight Sleep: Good sleep is the ultimate game changer and the Eight Sleep Pod is the ultimate sleep machine.  THE NEW POD 3 COVER AND MATTRESS IS HERE! For me, the three pillars of health are: Sleep. Nutrition. Exercise. Sleep, especially on a thermo-regulated bed at the right temperature customized for me, has been the key to feeling my best and performing at a high level. The Eight Sleep Pro Pod is a game-changer! Go to https://eightsleep.com/BRY to start sleeping better! Vimeo: I’ve been a Pro User of Vimeo basically since I started my production company in 2010. Vimeo is for creative professions like me and I use it several different ways: It’s a place for me to upload videos with a password for my clients to be able to review and download the work I’m doing for them.  There’s no compression or crushing of black colors or over- saturation like when I  upload to Youtube. My clients get the full 4K resolution HD as it was intended. I also use Vimeo for my portfolio, case studies —and it never has annoying pre roll ads.  There are a ton more options so I would suggest checking them out. Just go to Vimeo.com and see what’s possible!  WeWork: I love my WeWork office because it perfectly suits my entrepreneurial lifestyle and business model. I have a small production company that has grown a little each year. As I grow and add team members, WeWork has a modular solution for offices or remote workers all over the world. Want to know more? Visit my VIP link and set up a tour: https://refer.wework.com/i/BRYANELLIOTT Support the show